oh, sweet!

Once upon a time, I ran a food blog called “Eat to the Fullest” where I featured my own recipes, food photography, and restaurant/food reviews. I made a decision to cease updating that blog for personal reasons, but the archives are still available for view.

Through the food blogging experience, I came to love food photography. Food provides a magnificent depth of texture and colour; it’s true when they say that we eat with our eyes first. A beautifully shot food image is a sight to behold and appeals to our visual nature. I’m proud of many of the recipes and photos I produced through my food blog, but I was at a loss as to how I could showcase my best and favourite in a way that would not only allow the content to shine but also make sense in the context of my freelance endeavours.

As I was enjoying an iced coffee in the backyard with my faithful furry companion Sammy by my side, I was flipping through Michael Bierut’s How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World (phew, that’s a mouthful).

As I admired Michael’s work, I was suddenly struck with a spark of an idea… perhaps I was thinking too conventionally. What if I were to “make” myself a project, as if I were my own client and put together an electronic recipe book? Not only would this allow me to showcase my recipes and photos but also showcase my document layout and design skills. This also reiterates the importance of stepping away for a change of scenery, especially in creative work.

And that’s how “oh, sweet!” was born. The recipes are taken directly from my food blog, condensed, and presented in a 12×12″ booklet.

Full PDF here.

This slideshow requires JavaScript.